A profit-making opportunity for Image Consultants

Executive Presence System Licensee Program by Diane Craig

Diane Craig recently announced a new global expansion program for Image Consultants seeking certification as Executive Presence Licensees. As founder and president of Toronto-based Corporate Class Inc.,Diane’s time-tested program provides qualified Image Consultants with a powerful opportunity to break into the lucrative corporate world.

See profits within weeks

Acclaimed across North America, her Executive Presence System puts this established brand name to work for you, as a door opener across a vast range of industries, including Fortune 500 companies. You receive immediate recognition to build your own corporate client network. As a Certified Licensee, the stage is set for you to develop relationships with organizations  – and increase your profit margin.

Your own Exclusive territory

Diane has made this offer a limited opportunity in order to guarantee every Licensee an exclusive territory for the first 2 years, within North American or internationally. You benefit from wide-open opportunities without fear of competition. Plus, Licensees receive Diane’s proven proposal templates and sample contracts to help build and foster strong, productive client relationships.

Executive Presence: Far more than just looking the part

During the past 30 years, Diane has trained a wide spectrum of women and men within the corporate world – from senior executives and middle management to fast-trackers and new recruits. Diane is constantly adding new programs and materials that make her system the go-to resource for Executive Presence training.

As a Licensee Image Consultant, Diane’s Executive Presence System provides you with the reputation, the training and the tools to build your corporate client lists and contacts. Diane created this system to provide organizations with the training their executives and key-employees require to move up the ladder and become high-fliers.

Far more than enabling ambitious women and men just to look the part, her training system shows them how to master mandatory executive competencies:

  • Understanding the key components of Professional and Executive Presence
  • Communication Skills:  Non-verbal communication, Interpersonal skills, Speaking skills, Techno-communication
  • How to command a room and host business meals
  • The Executive Best Workplace Practices:  Actions and Behaviours
  • Appearance

Executive Presence: Neither Exclusive nor Elusive

Diane personally trains and coaches every Licensee at her Toronto-based head office. From start to finish, Diane walks you through her proven strategies and formulas to ensure you master the abilities and confidence to become an authoritative, successful Executive Presence System Licensee and Trainer.

Licensees receive comprehensive materials from Trainer Guides and Participant Manuals to the extensive deck of approximately 500 professionally designed Power Point Slides that accompany presentations. In addition, Licensees gain access to Diane’s proven proposal templates for opening corporate doors.

Plus, you receive an extensive range of additional tools including:

  • Sample contract agreements
  • Executive Presence psychometric assessment tools, created by Corporate Class and exclusive to Licensees
  • Scorecards for your clients


  • Online announcements and a media release of your association with Diane

If you’re ready to take your business – and passion – to the next exciting level, contact Diane personally. Discover if you qualify to apply as a Licensee.  www.corporateclassinc.com

International Image Institute Inc. is a compensated affiliate of Corporate Class Inc.

How to Organize Clothing with an App

Organize ClothingOrganize Clothing With an App

Recently I came across  Stylebook, an app to organize clothing and keep track of  wardrobe items.  Depending on how much time you are willing to invest, this handy app can give you lots of information about the wardrobe you have now and the pieces you add in the future.

To get the most out of this app you are going to have to invest some time up-front.  Start by taking pictures of all of the clothes in your closet.  It seems like a daunting task but it is also a good opportunity to organize clothing and prune your wardrobe.  If you don’t love an item enough to photograph it, why is it taking up space in your closet? 

Another way to start using Stylebook and organize clothing is to begin with a single wardrobe capsule.   (For a description please see our blog article http://imageinstitute.com/blog/work-your-wardrobe-2-develop-modules/ or our polyvore board at http://www.polyvore.com/cgi/set?id=109391491.)  Let’s say you decide to start with this capsule of work clothing: a blazer, a skirt, a pair of trousers and three blouses.  Start by laying out each piece, taking a picture then removing the background with the photo editor.   You are left with individual items that you can mix-and-match.  Create different outfits by combining the pieces in the capsule like a grown-up version of paper-dolls.  If you are working with an image consultant this is the perfect way to capture suggested outfits so you can remember them later. 

Once the leg work is done, use the calendar to keep track of the outfits you wear each day.  Why would you want to do this?  In addition to reminding you what you wore to your last dinner party or client meeting, the app will tell you which outfits you have worn most often and which clothing combinations you missed altogether.  

If you took the time to organize and add all of your clothing up-front, the app will point out which items you wear least – or not at all.  At the end of the season this information may help you decide if it is time to let some clothing go.

Are you the kind of person who makes decisions based on dollars and cents?  This app has something for you as well.  If you were reluctant to invest in a more-expensive, but higher-quality suit in a basic colour, you may be pleasantly surprised when the app calculates the price on a cost-per-wear basis.  On the flip side, if you spend your wardrobe budget on many less expensive clothing items with distinctive colours or patterns, you may find that you are not getting as much bang for your buck from a value perspective. 

Those who travel a great deal will enjoy the packing list feature to organize clothing for your trip. It lets you pick out the outfits you want to wear on your trip, and then generates a checklist so you don’t forget the items you need. 

If you are someone who cuts out tags because they irritate your skin, enter the care instructions in the notes and tags section for that garment, so that you don’t forget later.

The value you get out of this app to organize clothing, depends on how much information you are willing to add.  You don’t have to stop at clothes.  Include shoes and other accessories to create more complete looks. 

For $3.99 in the iTunes store, this app is worth checking out, whether you are a fashionista, or simply looking for an easier way to organize clothing.  

Thank you to Julie Holinger for submitting this article to International Image Institute Inc.

Karen Brunger, AICI CIP is President of International Image Institute Inc. and Past-President of the Association of Image Consultants International.


How to master blog writing

Have you ever been stumped writing a blog?  A successful blog will drive people to your website, and establish your credibility for both your readers and Google.

Here are the top three solutions to mastering blog writing.

1.  Identify the content you want to discuss, and research key word phrases.  A software such as Market Samurai can guide you to the most relevant and effective key word phrases.

2.  Ensure your key word phrases are appropriately placed:

  • The title should be a hypnotic headline that includes the key word phrase.
  • Edit the perma-link to be only the key word phrase.
  • In the body that is at least 400 words, ensure the key word phrase is 2 – 5 percent of the content.
  • The title at the bottom is the key word phrase only.

3.  In the body, start with the problem to catch readers’ interest.  Introduce three top solutions, which includes:

  • Strategies
  • Benefits

Next, summarize your article, and make a call to action.  What do you want your readers to do next?  Include links.

The Vibrational Scale of Consciousness – a Model for Personal Growth

The Vibrational Scale of Consciousness is a model for personal growth.  It has 3 major levels and 7 minor levels.  Low frequencies correspond to energetic constrictions, which manifests in anger, limitations, and fear.  High frequencies correspond to peace, possibilities, and love.

The 3 major levels or fields are Limitation, Empowerment, and Mastery.  Here are behaviours or experiences characteristic of each level.


  • Attack or defend
  • Judge
  • Justify or blame
  • Complain
  • Worry
  • Needy for attention, acceptance, or approval
  • Enable victims
  • Lack confidence
  • Feel unworthy or “less than”
  • Feel powerless or lacking choice
  • Feel anger or regret


  • Unconditional love
  • Joy
  • Clarity
  • Faith
  • Choice
  • Accountability
  • Internal control
  • High self-esteem
  • Positive thoughts
  • High integrity
  • High expectations
  • Synchronicity


  • Self-less service; make a large and positive difference to the planet in volunteer service
  • Freedom and liberation; are able to generate exceptional resources in money and people
  • Perform or experience miracles; can heal anyone, and operate beyond physical laws, such as gravity
  • Pure peace, joy, love
  • Absolute intuition

“According to Vedanta, there are only two symptoms of enlightenment, just two indications that a transformation is taking place within you toward a higher consciousness. The first symptom is that you stop worrying. Things don’t bother you anymore. You become light-hearted and full of joy. The second symptom is that you encounter more and more meaningful coincidences in your life, more and more synchronicities. And this accelerates to the point where you actually experience the miraculous.” ~ Deepak Chopra

Karen Brunger, holistic image consultant, is President of International Image Institute Inc., and a Past-President of the Association of Image Consultants International.

Business School Lesson #9: MasterMind


Business School Lesson #9:  MasterMind

The help I have received from MasterMind groups has been invaluable.

A Mastermind group is a vehicle for you to check your ideas and get ideas for business growth in a synergistic environment.

A Mastermind group is ideally comprised of five to seven people who are open-minded, positive, and possibility-thinkers.  Their experience and type of industry is usually not important, but they are typically entrepreneurial, or in a similar independent position.

You may be invited to join an existing group, or you can develop your own.  Mastermind groups may meet on a regular basis – for example, bi-weekly – or they may form and meet as required.

An effective Mastermind meeting is 90 minutes; meetings longer than this do not inspire people to attend.  Conversation and networking can take place before or after the meeting.  A participant designated as time keeper can ensure the meeting is on track.

In my preferred format, each person first shares a recent ‘win’.   This takes approximately 30 seconds per person, and focuses the group on the positive. Next, each person gets to ask the group for specific help on one issue.  It could be feedback on promotional literature, or how to reach a particular market.

In a MasterMind, the synergy that is created from the energy of the group can be almost magical.  A highly functioning MasterMind can produce results beyond the capability of any individual in the group.  For any question asked, or any outcome desired, someone in the group will have the answer or solution.

Karen Brunger is President of International Image Institute and a Past-President of the Association of Image Consultants International.

image business school – lesson #8

Image Business School – Lesson #8:  Research Your Industry

How to Get From Here to There

“When you reach ‘there’, it becomes another ‘here’.” ~ Brunger

When my business coach, Steve Sobel, asked me to do this research, I had no idea how huge it could be.  The ‘aha’ for me was that when you get ‘there’, it becomes another ‘here’.  The only difference between someone just starting in this industry, and someone who has achieved the top, is that the person who has reached the top has done whatever was necessary.  To find out what’s necessary – ask them!  Here are the steps.

1.  Choose at least three people who are leaders in your industry, or who have achieved a level to which you aspire.  Acknowledging the level of success they have achieved, ask each if they would consent to an industry research interview.

2.  Develop a questionnaire to solicit the answers you require to make decisions about your career.  Include questions where the answers are not already available on their website on in their brochure.  Ideally the person you are interviewing will have an ‘aha’ moment.  Here are some ideas.

•  How and why did you choose this field?

•  What types of skills have you found to be essential?

•  To what do you attribute your success?

•  What one thing (person, event) made the biggest difference in the success of your business?

•  What was your biggest obstacle, and how did you overcome it?

•  What does the industry currently look like for you?

•  What does the future of this industry look like to you?

•  What advice would you give to someone who is starting in this industry?

•  What preparation would you suggest for someone who is interested in entering this field?

•  What are some issues that might hold me back from reaching my career goal?

3.  Conduct the interview in person or on skype; being able to see each other helps build the relationship, and facial expressions and body language add to the message.  If you can, record the interview so that you can play it back for more discernment.  A positive interview can build an ongoing relationship between you and the leader.

4.  You may choose to incorporate the interviews into an article to be submitted to your industry paper.  If you do this, use pictures of the interviewees, and allow them to see the article prior to publication.  Your name is now associated with industry leaders.

Karen Brunger is President of International Image Institute Inc., and a Past-President of the Association of Image Consultants International

work your wardrobe: #4 – set the financial investment

This financial strategy is appropriate for the Canada and United States economies.

The suggested annual clothing investment for all clothing items (including inner wear, outerwear, and accessories) is 5 – 10% of the gross annual salary, or 5 – 10% of the desired gross annual salary.

If your lifestyle is predominantly: Your investment would be:
Casual 5 – 6 %
Business Casual 7 – 8 %
Business 9 – 10 %


To have an idea of the cost and quality of each item, we can use the example of a business suit.  If a business suit is worn only occasionally, it would cost about 1% of the gross annual salary.  If it is worn on a regular basis, it would cost about 1½% of the gross annual salary.  The cost and quality of other items would then fall in line accordingly.

Joann is vice president of a bank and wears a suit every day. Her suit would be 1.2 percent – 1.5 percent of her gross annual income. Leslie is a consultant and wears a suit once a month for meetings. Her suit is 0.8 percent – 1.2 percent of her gross annual income. Gordon is a farmer and rarely wears a suit. His suit would be 0.5 percent – 0.8 percent of his gross annual income.

A Professional Wardrobe Module (excluding outerwear and underwear) would cost about 3% of the total annual salary.   For a person with an income of $50,000, the price breakdown could look like this:

  •     1 Jacket @ $450             =  $450
  •     2 Bottoms @ $175 each =  $350
  •     3 Tops @ $80 each         =  $240
  •     1 Shoes @ $200              =  $200
  •     1 Belt @ $75                    =     $75
  •     2 pairs socks @ $20        =     $40
  •     Ties or scarf                     =  $145
  •     TOTAL                              = $1,500 (3% of $50,000)

The typical duration of a garment is five years.  The higher the refinement and quality of the clothing, the longer it will last.  Cold weather’s heavier weight clothing costs more and lasts longer than hot weather’s lighter weight clothing.

Karen Brunger, holistic image consultant, is President of International Image Institute Inc. and a Past-President of the Association of Image Consultants International.

work your wordrobe: #3 – organize the closet


Create Efficient Space

Whether your closet is walk-in or reach-in, make use of every inch:  from floor to ceiling and from wall to wall.  Ensure you have sufficient hanging rods, shelves, hooks, etc.  If your closet was not built-in, you can use hanging canvas shelves, hanging pockets, portable clear organizing drawers, baskets, sturdy wardrobe boxes, and pull-out racks.

You may explore different closet organizing companies for ideas:


Set Up Zones

Organize your closet space to have a section for your current season’s clothing, and for your alternate season’s clothing.  If your closet is not able to handle clothing for all seasons, you can use an alternate closet and/or a storage trunk. Move the current season’s clothing to your working closet, and the alternate season’s clothing to your storage space.

Use an eye-level rod for dresses, trousers, and other long garments; high and low rods can be used for short-hanging garments:  jackets, shirts, and skirts.

Higher shelves can be used for less-used items; accessible shelves are reserved for items that are used regularly.





Organize your wardrobe by item, and hang ‘like’ items together.  For example, you can hang your clothes in this order:

  1. Dresses
  2. Jackets
  3. Skirts
  4. Trousers
  5. Tops

Allow space between hangers for clothes to “breathe”.

Use padded, wooden or plastic hangers to maintain the shape of clothes.  Use one type of hangar for consistency.


Sweaters or loose-knits

Fold sweaters neatly in drawers or on shelves; they can lose their shape if hung.

Store heavy items on the bottom, lighter ones on top.


Items to be fixed

Keep clothes that require repair in a separate place, perhaps on a hook on the inside of the closet door.



Hang ties unknotted on a tie rack; fold knitted ties.


Shoes and Boots

Store shoes neatly off the floor in any of these systems:

  1. on a shoe rack
  2. on a shelf
  3. in a shoe cubby
  4. in shoe drawers
  5. in shoe boxes with a label or photograph on the outside
  6. in a shoe caddy

Use shoe and boot trees to maintain the shape of your good shoes and boots.


Socks and Hosiery

Fold socks together in pairs and store in a drawer.

Fold hosiery into balls and place in any of the following:

  1. drawer organizer
  2. see-through hanging pocket organizer
  3. shallow box with cubby holes



Line bags on a shelf with vertical dividers between; if soft-sided, keeping them filled will help keep the leather from cracking.



Hang belts by the buckle on hooks or a belt hanger.



Hang scarves on any of the following:

  1. scarf holder
  2. hanger with clothes pins attached
  3. skirt hanger

Fold scarves on shelves or in drawers.


Pocket Squares

Hang pocket squares on a pocket square hanger or on a hanger with clothes pins attached.



Store jewellery according to your preference:

  1. in a jewellery box
  2. in an organizer
  3. on a jewellery tree
  4. on hooks



Store using one of these methods:

  1. in hat boxes
  2. stacked one inside the other and the inside of each lined with tissue paper


Karen Brunger, BHEc, AICI CIP, is President of International Image Institute Inc. and Past-President of the Association of Image Consultants International.

work your wardrobe: #2 – develop modules

Create maximum efficiency in your wardrobe, and have something for every occasion.

After your closet inventory and purge, it’s time to organize your clothing into modules.  To facilitate this, create module charts like the following.  Notice that the ratio of 3rd layer to bottoms to tops is 1 – 2 – 3.  This is the real secret to an extensive wardrobe.  The more your clothing can mix and match, the more choices you will have.  Within each box, write a description of the item.  You will probably have items that can fit in more than one module, so it may take some creative and systematic thinking to create the most effective modules.

Function:  (Work, home, exercise, visiting, party, etc.)

Jacket or Sweater

Pants or Skirts




Your module, in illustration form, could look like this:

You could repeat the above charts for as many times as you need.  Any box that’s empty becomes your shopping list.  You can also photograph your module.

One module is good for about 20 hours in a week.  Since you are awake approximately 100 hours in a week, you would need at least 5 modules.  If you have more than 10 modules, you could probably be using your money for other things!

Here are some ideas of the number of outfits you can get using the module system:

  • 5 modules:  30 – 950 outfits
  • Add one more item to each module (a jacket or top), and from 5 modules you can get 60 to 1,750 outfits

For more detailed information, check https://www.imageinstitute.com/files/Capsule%20Dressing%20for%20Men%20and%20Women.pdf.

Karen Brunger, BHEc, AICI CIP is President of International Image Institute Inc., and a Past-President of the Association of Image Consultants International


Work Your Wardrobe: #1 – Take Inventory

Auditing your wardrobe is the first action to a more efficient, effective, and workable wardrobe.

To start, set up five ‘stations’ – these are areas to place clothing into categories.  You can place a sign at each station to indicate the category.  You will probably need the following stations:

  • Keep
  • Alter
  • Charity
  • Sell
  • Trash / Other

Apply the following steps for each item in your closet, in the following order:

  • Dresses
  • Jackets / blazers / cardigans
  • Skirts
  • Trousers
  • Tops
  • Shoes, boots
  • Outerwear

1.       Is it in good condition:

  • Yes – continue
  • No – assign to Trash

2.       Is the quality level appropriate for your position?

  • Yes – continue
  • No – assign to Charity or Sell

3.       Does the colour suit you? If you’re not sure, hold it up to you in daylight, and check if it works for you or against you.

  • Yes – continue
  • No – assign to Charity or Sell

4.       Does the style suit you? Try it on to know for sure.

  • Yes – continue
  • No – can it be altered to suit you?
  • Yes, it can be altered to suit – assign to Alter
  • No, it cannot be altered to suit – assign to Charity or Sell

5.       Does it fit?

  • Yes – assign to Keep
  • No – assign to Alter

Now it’s time to follow through!

  • Keep:       Put the items back in your closet.
  • Alter:       Take the items to your alterationist.
  • Charity:  Bag the items and take them to a charity drop-off.
  • Sell:         Dry-clean the items and take them to a consignment shop, or make other preferred arrangements.
  • Trash:     Items may be used for rags, crafts, or just put in the trash.

 Karen Brunger, BHEc, AICI CIP is President of International Image Institute Inc. and Past-President of the Association of Image Consultants International.