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Use Mentors: Business Lesson #10

  One of my most important business lessons – use mentors who are experts in the areas in which I want to move forward. I have had – and continue to have – many mentors for a variety of functions.   Veronica   Veronica was the first. When I started playing with image consulting in […]

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A Profit Opportunity for Image Consultants

Executive Presence System Licensee Program by Diane Craig Diane Craig recently announced a new global expansion program for Image Consultants seeking certification as Executive Presence Licensees. As founder and president of Toronto-based Corporate Class Inc.,Diane’s time-tested program provides qualified Image Consultants with a powerful opportunity to break into the lucrative corporate world. See profits within […]

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How to Master Blog Writing

Have you ever been stumped in your blog writing?  A successful blog will drive people to your website, and establish your credibility for both your readers and Google. Here are the top three solutions to mastering blog writing. 1.  Identify the content you want to discuss, and research key word phrases.  A software such as […]

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Mastermind: Business Lesson #9:

The help I have received from MasterMind groups has been invaluable. A Mastermind group is a vehicle for you to check your ideas and get ideas for business growth in a synergistic environment. The group is ideally comprised of five to seven people who are open-minded, positive, and possibility-thinkers.  Their experience and type of industry […]

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Industry Research: Business Lesson #8

How to Get From Here to There When my business coach, Steve Sobel, asked me to do this industry research, I had no idea how huge it could be.  The ‘aha’ for me was that when you get ‘there’, it becomes another ‘here’.  The only difference between someone just starting in this industry, and someone […]

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Holiday Cheer for Clients

This is the time of year when we show appreciation for each other, and celebrate our relationships with holiday cheer.  By doing so, they become even stronger.  Positive relationships lead to referrals and repeats! Consider how you might acknowledge your current clients and alliances:   1.      Offer a Gift Certificate for a specific service.  This […]

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The Gift Certificate as a Source of Revenue

While people are busy with holiday preparations, your clients being able to purchase a Gift Certificate from you can help keep up your revenue.   Here are three steps to develop a professional Gift Certificate.   1.     Design. Include your: Logo Website Contact information Location of service To:  / From: Service being gifted   2.     […]

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Entrepreneurship: Business Lesson #7

As well as servicing our clients, we are also entrepreneurs and business managers.  If you haven’t read Michael E. Gerber’s E-Myth yet, I high recommend it; it will help you embrace entrepreneurship. As an entrepreneur, how would you rate your abilities for the following on the scale of:  Not So-Hot, So-So, Pretty Good. Turn any […]

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Objectives: Business Lesson #6

The primary purpose of a business is to help you attain your personal objectives. When this becomes the focus, rather than generating an arbitrary income, your goals become magnetic. Create a chart like the one here, listing your personal objectives in each category. Include the annual cost for each.

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Niche: Business Lesson #5

I have found the #1 reason for “accidental failure” is attempting a niche market that’s incongruent with the consultant’s qualities. To define your natural niche, complete the chart below for yourself:

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